Sociust
Ecos

Our story

Ecosystem engineers with a vision for the future

Our story

We are ecosystem engineers who combine strategy, design and technology to help organisations understand what they have, what they need and how to get there. Our many years of diverse experience has helped us to see and fix ecosystems; finding solutions for people, processes and technology across many organisations has given us a bird's-eye view.

In fact, the inspiration for Sociust is a bird called a sociable weaver (Philetairus socius), one of nature’s own ecosystem engineers. It builds large, compound, communal nests that help natural ecosystems to thrive, for not just for themselves but other species that use their nests as shade and shelter. We, too, have often wished for a tool that can not just help us to do our job, but set up our clients and their teams for the future evolution and innovation of their ecosystems. We know how to do it and we want others to join us on our mission.

 
 

Originators

 

EXPERIENCE STRATEGIST

Tracy Brown

Tracy is an experience consultant (CX, EX, UX, LX), service designer and author of How We Talk About Work and How We Talk About Leadership. She started her career in Cape Town in the late 90's as a designer, moving to London at the beginning of the dotcom boom. Being in London for 16 years allowed her to work as a designer, creative director, developer and innovation strategist for multiple top tier organisations. She relocated to Melbourne in 2014, and over a 10-year period she lead an experience design team and moved into an c-suite role for a global agency, originating and running customer experience strategy across APAC. Since 2019 she has been working as an independant experience and transformation consultant while running global studies, resulting in 2 books about how employee experience expectations are changing for creative technology talent. Sociust is the culmination of all of her knowledge and experience to date.

 
 

ENTERPRISE ARCHITECT

Henry Hernandez Reveron

Henry has over 20 years of experience in digital transformation, customer data, and marketing technology initiatives for enterprise-level businesses in Europe, the US, and APAC. He has a proven track record advising executives and business leaders on diverse technology strategies. He also actively participates in the industry and continuously researches and publishes his professional opinion and proposed approaches. Henry’s approach is customer-centric at its core, ensuring that every technology solution addresses immediate needs and strategically aligns with broader business goals. His strength is translating complex technical concepts into actionable strategies fostering collaboration across departments to achieve shared objectives.